Wednesday, September 16, 2015

4 Pricing Pointers

Ask anyone who has attempted to sell homes at the Lake of the Ozarks, and they'll tell you that pricing your home is one of the crucial (and unfortunately also one of the most challenging) aspects to selling your home effectively. Pricing your home correctly from the very beginning is the best way to attract the right buyers, but it requires striking a delicate balance. If your price is too high, you will scare away potential buyers because you may be out of their price range. If your price is too low, on the other hand, buyers may assume there is something wrong with the property and write it off before giving it a chance.

Our team of experienced Lake of the Ozarks real estate agents are here to help you navigate this tricky process. By keeping these simple suggestions in mind, you'll be pricing your home like a pro in no time!

4 Pricing Pointers

1. Do Your Research.
Researching the actual sale prices of comparable houses (or "comps") is a great place to start. By the time the negotiations are all said and done, the actual sale price often differs greatly from the original asking price. By identifying the sale prices of similar homes, you will be able to get a better idea of how much your home is actually worth.

2. Choose Your Actual Price Carefully.
Did you know? The numbers that make up your asking price can have a big impact on your buyers. If you are considering pricing your home at $250,000, for example, you may be better off asking for $249,900 or even $249,995. These prices can have a subconscious effect on buyers, making your home seem more affordable. Not only that, but this price will allow your home to show up in "range searches," such as $200,000 to $250,000.

3. Price It Right From The Start.
This is not to say that pricing your home a little high or a little low will kill your chances of selling your home at the Lake of the Ozarks, but pricing your home accurately in the very beginning typically helps the process go more quickly. Some sellers make the mistake of pricing their home intentionally high because they have time before it needs to sell, and they want to see if they can find a buyer who will agree for the higher price. While this may sound like a good idea at first, it almost never works out in the sellers' favor.

4. Have A Backup Plan.
If your house sits on the market without generating much interest for several months, it may be time to lower your asking price. Not only can this be disheartening - it can cause sellers to have to go through the whole pricing dilemma all over again. You can save yourself time and energy by coming up with a plan B, C, and even D before your home ever goes on the market.

Contact The Property Shop To Help You Sell Your Home!

Selling your home can be nerve-wracking, but if done right, it can also be incredibly financially rewarding. If you are looking for help selling your house at the Lake of the Ozarks, contact The Property Shop at the Lake, LLC. Our seller's agents have the expertise you need to price your home, market to potential buyers, and help you sell your home efficiently. Give us a call to get started!

The Property Shop at the Lake
2086 Horseshoe Bend Parkway
Lake Ozark, MO 65049
(573) 693-1100
(573) 480-7760

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